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Dealerships in Milford CT

The possibilities when shopping for your next vehicle are overwhelming and anxiety-inducing. Questions of what you want and need abound – people, cargo and towing capacities, fuel efficiency, power, body style, make, and model. It’s already enough to overload the mind and declare that it’s time for a break. All of that comes before getting into details like trim level and specific features of interest, which depend heavily on model year, and then you need to try to figure out which dealer you want to work with on top of it all. Even that can be a difficult decision to make - there are at least a half-dozen dealerships in Milford, CT alone, including ourselves at Car Factory Direct!

There’s a lot to like about our neighbors, including all of the brand-new cars on their lots. But we think that the plethora of reliable pre-owned models on our lot makes Car Factory Direct the best dealership in Milford! By focusing all our efforts on pre-owned models without bias or preference for any one brand, Car Factory Direct can be your premier source for any of your pre-owned vehicle needs. Unlike traditional dealerships who get to rely on factory-fresh quality to boost their reputations, we depend on ourselves to ensure that every vehicle we sell is in good, reliable condition. After all, it only takes one bad used vehicle to create a long-lasting bad impression. It’s critical to us that we only offer the diamonds from the rough, offering you a veritable jewelry store of pre-owned vehicles.

After visiting one of the dealerships in Milford, CT, a man is shown test driving a car.

Car Factory Direct is more than just a pre-owned vehicle sales lot – we’re a full-service dealership! Professional finance and service teams are standing by to get you the best prices and the best parts, no matter what your credit score is or what you’re driving. Knowing how many options you have, we work hard to be the best pre-owned dealership around, making at least one of your shopping decisions a no-brainer.

The Benefits of Used Cars

For a lot of people, a used vehicle is an obvious choice. It’s a simple fact that new vehicles are more expensive than pre-owned ones, and most budgets aren’t equipped to take on that extra burden. More importantly, a new car is just about the worst investment you can make. While age and use take value off every car, reducing the resale price you could get for it, nothing loses value faster than a new vehicle. The average new car loses more than 40% of its value over the first 5 years, a number which is significantly worse for luxury brands that become outdated not long after selling for a high MSRP thanks to high initial quality and cutting-edge tech.

What does that mean for you? Well, let’s say you’ve got $25,000 to spend on a car (or can finance it with your budget). If you buy new, that might be good for a spartan pickup truck or a reasonably well-equipped sub-compact model from an economical make. On the other hand, most any brand and model can be had for that price point if you shop pre-owned, opening you up to a world of possibilities! On top of that, if you plan to trade-in or resell your vehicle before it reaches the end of its useful life, you’ll lose less money on the transaction with a used car. Your $25,000 new car might not even be worth $15,000 if you resell it in 5 years. Buy a used vehicle for $25,000, even one that’s only a couple of years old, and 5 years later, it could still be worth $18,000 depending on the model and mileage.

The sheer difference in value is what makes a used car the smartest vehicle choice you can make. But the benefits go beyond simply getting more for your money. When you shop used vehicles, the world is your oyster. You’re not limited to styles or features specific to one brand. Technology that was state of the art 5 years ago is no longer locked behind a massive paywall. If there’s something that you want or need to have in your next used vehicle, we can promise you that it’s out there! All you need is the patience and the expert assistance to find it – that’s where we come in.

A close up shows to sales people talking in a dealership.

Unlimited Selection

Any used car inventory should be diverse, but we’re especially proud of how broad a spectrum of vehicles we offer. Domestic or foreign, economy or luxury, off-roading or sporty – the only restriction on what we’ll put out there is the condition of the vehicle. At any time, we could be offering models from 14 different manufacturers or more! Highlights include:


Bayerische Motoren Werke is America’s most popular luxury vehicle brand, and why shouldn’t it be? Tight, precise steering, thrilling acceleration, a robust and elegant interior plus style which defines worldwide trends make BMWs an excellent selection for anybody who wants to enjoy every last minute of their driving experience. Look to large 5 and 7-series sedans for comfort on extended road trips. Consider the sportier 4-series or lower if track days are more your speed. Practical sorts will find that the X-series models have a ton to offer in terms of comfort, space, and capability, with AWD and even off-roading options available as well.

As great as they are, BMW is also one of the fastest-depreciating brands in the country, averaging over 66% of initial value lost in the first 5 years. That’s a sad thing if you’re buying new – a $50,000 BMW would only be worth $17,000 5 years later. But if you’re shopping from Car Factory Direct, that means you can take advantage of this and buy used BMWs in great shape for $20,000 or less!


On the other side of the practical coin, Honda is consistently one of America’s best-selling and most family-friendly brands, with safety and practicality at the forefront of their design philosophy. These cars are a bargain when new, with competitive pricing and features that always have them on shopper’s shortlists. This is even more true when shopping used! With greater depreciation than Toyota, the average used Honda is hands-down a better bargain, and you can count on Honda’s quality reputation when you’re looking at used vehicles even approaching 10 years old!

A close up shows a man sitting in a car while being handed a set of car keys.

And Many, Many More!

You name it; we’ve got it! Our affordable Chevys, Hyundais, and Fords are some of the lowest cost-to-own vehicles around. We often have Subarus equipped with AWD to deal with New England weather and Jeeps for off-road adventures too. And don’t forget that even though the tech inside isn’t state of the art anymore, you’ll never find a used vehicle more comfortable or well equipped than the luxury brands like Lincoln and even Mercedes-Benz that frequently grace our lot!

Why Car Factory Direct?

We know you’ve got a lot of options when looking for a dealership to work with. At Car Factory Direct, we aim to stand out from our neighbors here in Milford by offering the widest variety of interesting, reliable, and affordable used cars in town. You’ll find the best deals around on our used cars, and there’s no place better to shop when you have a particular make or model in mind.

Don’t be fooled by the fact that we don’t have some big, flashy manufacturer’s brand on a rotating sign in the lot. Our professional financing and service teams are ready to take on the big guys. We believe in delivering an excellent car shopping experience regardless of your credit score, and our financing plans are designed to compete with anything the other shops can offer. You can even use our website to start your financing application online, so you know where you stand before you come in! On the service side of things, our shop is loaded with an inventory of OEM parts from around the world so that we can give you the best parts for your car in a timely fashion and for a fair price, even if you’re only shopping for parts on our website!

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(475) 549-8888

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770 Bridgeport Avenue • Milford, CT 06460

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Car Factory Direct 41.2119366, -73.080909.